Book Name:- Pre-Suasion: A Revolutionary Way to Influence and Persuade
Author Name:- Robert Cialdini
What separates efficient communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. Optimal persuasion is achieved only through optimal pre-suasion. This “privileged moment for change” prepares people to be receptive to a message before they experience it. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over 30 years, Robert Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and Persuade draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s beliefs, attitudes, or experiences isn’t important, says Robert Cialdini—all that’s required is for a communicator to redirect the audience’s attention before a relevant action.
From studies on advertising imagery to treating drug addiction, from the annual letters of Berkshire Hathaway to the annals of history, Robert draws on an array of narratives and studies to outline the specific techniques you can use on online marketing campaigns and even effective wartime advertisement. Cialdini illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
About the Author
Robert Cialdini is one of the New York Times bestselling author. His books, including Influence, have sold more than 3 million copies in 33 languages. He is known worldwide for his inspired field research on the psychology of influence.