The New Rules of Business Get Ahead or Get Left Behind is a description that how to have authority over the business by Rajesh Srivastava. In today’s modern era, everything is changed, so it is time to renovate the ideas of governing business.
Title: The New Rules of Business Get Ahead or Get Left Behind
Author: Rajesh Srivastava
Publication: Penguin Portfolio
Paperback: 352 pages
Price: 299 I.N.R.
This book is written on the new methodology by which one can increase sales and get profit. In the past, behavior with costumer was the only course of action by which customers were handled. As shop managers and salespeople react with good etiquette, in exchange for they get loyalty from clients. Accept this, one more way of growing awareness of the product through adverts is not working. People don’t like to watch such time-wasting advertisements. But these methods are no more in work because it is no longer in the tooth. So there is a need to introduce some new and better ideas for doing business.
Nowadays, there are numerous sites in marketing like Amazon and Flipkart, Uber and Ola, and Netflix, among others. There is a need to contact such companies to expand the business. Moreover, these companies had petered out old business laws. So one should design products in such a manner that it will rule these new-age companies.
So to a great degree, this book is established on the ways of making headway in business and unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps.
Rajesh Srivastava is an ex-student of IIT Kanpur and IIM Mumbai. He had worked for diverse companies in various sectors such as beverages, food, commodities, personal care, and education. Presently, he is working for Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others as consultant and workshop holder. So after working with such divine companies, he has great knowledge of this sphere. So this book is his first book and will be in the best-selling according to his know-how.